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Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing

Pointclear

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Marketing Automation Software That Delivers the Most Data Wins. The B2B Marketing Advantage of LinkedIn.

B2B 203
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What's it take to generate leads that fuel your forecast?

Pointclear

Quality conversations and personal engagement with prospects. At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. Instead we drive intimacy with one-to-one conversations. Now let’s explore why all conversation is not the same. We engage our market.

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Good Reads for B2B Marketing - More CMO/CIO Alliance

Pointclear

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Jordan Crook writes the new feature “will make it easier for you to start conversations with your network while also enabling you to respond in real-time when someone begins a conversation with you.”.

B2B 154
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Why Marketing Management Must Master Deep Digital Analytics

Pointclear

It wasn’t an easy conversation. Her time is now spent wallowing in superficial spreadsheets, managing the conflicting software results from media and a budget with a requirement for a direct correlation to revenue. “But why,” she asked, “do I need to master deep digital analytics? I have people to do that and we get website stats.

Analytics 164
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Make Marketing More Efficient by Embedding Analytics on Top KPIs

Pointclear

Frank Donny is founder and CEO of Marseli , a marketing and sales analytics and performance software company. Frank is responsible for the firm’s capabilities, software vision and services. Greater Marketing ROI One of the most important marketing analytics is your sales process stage-to-stage conversion.

Analytics 216
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PowerViews with James Obermayer: Why Don’t Sales Reps Follow Up On Leads? The Real Issue

Pointclear

Here are some of the highlights of our conversation. Marketing automation in the hands of a fool is still a fool’s tool.”. There are also so many automated software programs out there that marketing, especially, has become confusing for the average marketer. Why Don’t Sales Reps Follow Up on Leads?

Follow-up 230
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A 3 Step Process to Make Social Media Produce Sales

Pointclear

The answer to selling more with social media is found: Starting conversations that are worth having. And conversing in ways that generate questions that you have answers to—and connect to your products/services. Because someone who sells social media buzz monitoring software says so? It's a smart idea.