Four Scenarios to Open a Sales Conversation Earlier in the Customer Path
Miller Heiman Group
DECEMBER 5, 2019
They often delay talking to salespeople because they find other resources, such as vendor websites, industry events, social networks and their colleagues, more valuable in solving their business problems. Dealing with a Problem that’s Risky for the Organization. Dealing with a Problem that’s Perceived as Risky for the Buying Influence.
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