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Automation And Ineptness

Partners in Excellence

It’s hard to imagine not leveraging technology to help improve our ability to connect and create real impact with our prospects and customers. It enables us to create crap at the speed of light. It can give us deeper knowledge and insight into the people we seek to engage. Best regards, [Company X]. Some errors: 1.

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Becoming Efficiently Ineffective

Partners in Excellence

“What am I trying to achieve, why is it important, what is the best way to go about getting it done, what happens if I don’t get it done, what might stand in the way of my ability to get it done, what are the 3 most important things that I must absolutely get done first? We want to eliminate wasted efforts. Burnout is rampant.

Vendor 68
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“The Boom In Sales Technology”

Partners in Excellence

I suppose it’s normal to see the flood of articles, prospecting emails, calls and such on “sales technology.” ” Dreamforce is over, we all have visions of our technology based futures dancing in our heads. We all talk about the future of AI/ML enabled marketing and sales. Our technology stacks are growing.

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Is Technology Hurting Or Helping Our Ability To Sell And Drive Revenue?

Partners in Excellence

As implemented, too often technology enables us to create crap at the speed of light. As we look at transactional/order taking selling processes, increasingly exploitation of technology creates greater value/convenience for customers and has the potential for significantly decreasing costs.

Revenue 84
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The High Cost Of Distraction

Partners in Excellence

” Or even the screen of your smart phone lighting up on your desk as new emails and messages arrive–out of the corner of your eye you are peeking, “Did something important come in? No this isn’t a post on the evils of texting or reading emails while driving—though the costs of those distractions are devastating.

Fashion 48
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Who Should We Be Talking To?

Partners in Excellence

Second, a friend and EVP of Sales and Marketing of a large company just got a very significant recognition for the work done in creating one of the best sales organizations in the world. Hopefully, there is an enterprising entrepreneur who will read this post and do something about a challenge I have–I think virtually all of us have.

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Personas, Profiles, Relevance, Personalization, And Targeting–Stop Wasting Your Time

Partners in Excellence

In the last 24 hours, I’ve been asked by 3 companies to interview their CEOs about their wonderful new products and learn about their product strategies. I tend to look to the approaches sales and marketing experts and automation suppliers as representative of preferred and best practices in sales and marketing.