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Insights on Outbound Conference in Atlanta

Pointclear

Sales is NOT customer service.”. An example: “Six steps to a perfect test drive.”). She gave the example of one blog post that had tens of thousands of readers but produced no business, another post had 17 readers and resulted in revenue for her business.). Spend more time with fewer prospects.”. Be relevant.”.

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"New Sales. Simplified." A Must-Read!

Pointclear

I have a perfect example from my own experience. He provides examples of “power statements” he has developed for clients that are powerful examples of how to pack your own sales story with a punch. A while back we dealt with a sales rep whose territory was Warner Robins Air Force base. I like Mike’s sales story advice a lot.

Handbook 100
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PowerViews with Bob Thompson: Evolving from RPM 1.0 to RPM 2.0

Pointclear

Bob says this habit is about being more analytical—for example, using technology to make better fact-based decisions. Bob says customers value dealing with employees who have the power to act. He adds this is augmentation and not a replacement for human judgment. Habit 3: Empower employees.

Inbound 145
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PowerViews with Dan Waldschmidt: Changing the Conversation

Pointclear

For example, a business owner who goes bankrupt might get labelled as “cursed,” Dan says. Treating employees, customers, and prospects as fellow human beings first influences both your tactics and your outcomes. Dan uses Zappos.com as an example of a company that uses an EDGY strategy. Extreme Behavior.

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Marketing Automation is Not Marketing Strategy

Pointclear

Marketers thought that the new CRM software would solve their customer service and customer retention problems. Marketo, for example, sponsored a compelling study done by SiriusDecisions that explains the importance of a strong process in driving results when using marketing automation software. Expectations dashed.

Marketing 266
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PowerViews with Bob Perkins: Inside Sales is Here to Stay

Pointclear

Bob shared his perspective on how inside sales strategies have grown in popularity as companies strive to improve customer service and boost sales as efficiently as possible. My guest today is Bob Perkins, Founder of AA-ISP and Vice President of Inside Sales at Merrill Datasite.

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Top sales blogs all sales managers need to follow

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Each time we dig into a topic, we find strategies that help salespeople engage prospects, building in real-world examples and tying in psychology and neuroscience that explains why it works. The PointClear founder invites interaction with B2B sales, marketing, and c-level execs through his (and guest bloggers) frequent posts.