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Insights on Outbound Conference in Atlanta

Pointclear

The entire day was spent talking about prospecting. movement harshly declare that proactive targeting and prospecting for new business is dead. These so-called experts proclaim that cold-calling is ineffective and pursuing prospects that aren’t coming to you is a waste of time. The more you prospect the luckier you get.”.

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Depend on Recurring Revenue? Here’s How to Contain Creation Costs

Braveheart Sales

In the electronic security industry, as well as SaaS, telecom and other recurring revenue businesses, customer creation costs are a key component which determines the company’s ability to borrow for expansion. An outside sales call costs $308, an inside sales call costs $50 [Source: PointClear]. Conference Panel Insights. Source: com].

Revenue 52
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What if CRM had not been invented?

Pointclear

Last month we discussed Counterfactual Reflection (CR) as it pertains to marketing automation. There were lively comments about where individuals would be if marketing automation had not been invented. This focus helps us refine the use of marketing automation and enhance the arguments for its implementation.

CRM 154
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Culture Always Wins: Closing the Cross-Cultural Sale

Pointclear

customer. “Of The Indian’s assumption is that good customer service requires an unqualified yes. That kind of connection requires that salespeople stand in the shoes of their foreign prospects. And marketers can incorporate suggestions for those personal touches in their email templates. asks the U.S.

Closing 198
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PowerViews with Ginger Conlon: Trustability & Your Customer's Voice

Pointclear

Click to start video at this point —Asked about what companies are thinking and doing about satisfying their customers in 2012, Ginger notes the combination of the current economy and customers having social media megaphones means companies can’t hide from what customers are saying anymore. Who can help me solve it?

Customer 145
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"New Sales. Simplified." A Must-Read!

Pointclear

The Essential Handbook for Prospecting and New Business Development. And, the fact that it is focused on prospecting and new business development is timely. What the world needs now (in addition to love) is lots of prospecting and business development. Simplified.: And now for an overview of some of my favorite chapters….

Handbook 100
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PowerViews with Bob Thompson: Evolving from RPM 1.0 to RPM 2.0

Pointclear

Click to start video at this point — Asked about what has happened in marketing and sales that has or hasn’t surprised him in 2012, Bob talks about interconnectedness: “It’s sobering about how interconnected we are with other economies. The Role of Revenue Performance Management in Marketing and Sales Alignment.

Inbound 145