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A Guide to Marketing Automation

Zoominfo

In an ideal world, marketing automation can help you engage with your prospects and customers efficiently and effectively. As you do your research, identify which vendors are known for providing the best customer service. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads.

Marketing 246
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Your #1 Competitive Differentiator

John Barrows

In my sales trainings I always ask reps what they think their #1 competitive differentiator is. Most answers focus on specific features, functions, the company history, people, customer service, etc. None of that resonates more than “I train Salesforce, Google, Tableau and Marketo how to sell.” My good looks?

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article thumbnail

A Guide to Marketing Automation

Zoominfo

In an ideal world, marketing automation can help you engage with your prospects and customers efficiently and effectively. As you do your research, identify which vendors are known for providing the best customer service. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads.

Marketing 113
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Zoominfo Competitor – Lead411 vs. Zoominfo

Lead411

Here are some of the biggest concerns customers have when comparing Zoominfo to Lead411. Customer Service/Support. Pricing is usually the biggest concern most customers have when comparing Zoominfo to Lead411. Price Includes Customer Support and Training? Customer Service/Support. Intent Data.

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Why Dreamforce Matters: Even if you don’t use Salesforce CRM

SBI

There are 750 sessions, 350+ Salesforce partners, and a host of success clinics, hands-on-training, and executive briefings—all in one place. Get ideas for how you need to evolve the way you do business across your organization including marketing, sales, finance, and customer service. EPrize (Booth 227).

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30 of the Best SaaS Partner Programs (and Why They Are So Good)

Allbound

These partners might recommend your product and company to their customers when it makes sense. They will also provide co-marketing resources, shared training and development resources, and certifications. Marketo focuses their partner program around providing strong sales and marketing support.

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Lead Capture Pages 101: Importance, Strategies, and Software

LeadBoxer

With lead capture pages, you can automatically populate your CRM with fresh, highly qualified prospects, letting you spend more time connecting with people and less time combing through lead databases. Source A lead capture page attracts potential customers by offering a free resource, such as a white paper, report, or trial of a product.