Partners in Excellence

OCTOBER 25, 2014

I’ve decided to write a periodic series about bad prospecting letters. Every week, I receive dozens of just horrible letters. This series, will focus on bad prospecting letters from people who should know better. You can read that here, “The Perfect Prospecting Letter (???)”

Prospecting 93

Prospecting Face-to-face Email Marketing Cold Calling 93

Partners in Excellence

DECEMBER 4, 2015

We know if we are going to stand out, if we are going to have maximum impact, and if we are going to engage our customers/prospects in a meaningful way, we have to do these things. Sales people and managers execute terrible prospecting and email marketing programs. The implement horribly irrelevant outbound calling programs.

Marketing 48

Marketing Face-to-face Vendor Email Marketing 48

Partners in Excellence

NOVEMBER 20, 2015

In addition to traditional “PR,” many of these agencies also do demand gen—presumably applying the same brilliance in thinking to targeting and communicating with prospects. CEO’s and CMO’s need to be worried about this horrible prospecting by the agencies representing your companies.

Influencer 48

Influencer Promotion Prospecting Maximizer 48

Partners in Excellence

NOVEMBER 11, 2015

I’m oddly drawn to really bad prospecting–particularly from companies selling tools or services to help sales people prospect. But I’m obsessed by really bad prospecting. I do that with the “normal” bad prospecting. ” But really bad prospecting sucks me in.

Prospecting 48

Prospecting Twitter How To Follow-up 48