6 Metrics to Predict and Increase Sales from Inbound Leads
Sales and Marketing Management
MAY 11, 2017
With today’s technological advances, there is no excuse for not understanding what fuels your sales engine. If so, train those who are slow off the mark. To create a valid lead-to-opportunity metric, you need to have a robust definition of an opportunity. Number crunching is no longer reserved for the sales and marketing nerds.
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