Sales Hacker

OCTOBER 20, 2023

Bridging the Content Chasm Sales is increasingly using strategic content creation and distribution as part of the sales process – from outbound, to advancing pipeline along, to awareness and education on social platforms. This week is brought to you by Demandbase: Hit Your Revenue Goal. Use Fewer Resources. See more top GTM jobs here.

Hiring 105

Hiring Marketing How To Intent Data 105

Mereo

NOVEMBER 15, 2023

1) TRANSITIONING FROM A FOCUS ON THE DEAL TO REVENUE If your organization is in the midst of pivoting from a focus on closing the deal (transaction) to ongoing revenue for the full client lifecycle, your go-to-market organizational approach will need to pivot too. Here are five key drivers we think you should pay attention to.

Lead Rank 41

Lead Rank Marketing Commission Retention 41

Zoominfo

JULY 25, 2023

Establish Brand Awareness A foundational component of B2B lead generation goes back to one simple idea: getting your brand in front of the right people so potential leads who are interested in your offerings will make contact, and you can begin to nurture them. Who Handles B2B Lead Generation?

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Highspot

FEBRUARY 29, 2024

Demand Generation Specialist Responsibilities: Focuses on lead generation and creating demand for the product. Channel Manager Responsibilities: Manages relationships with distribution partners, resellers, and other indirect sales channels. Ensures consistent messaging across all touchpoints.

Marketing Qualified Lead 52

Marketing Qualified Lead Lead Rank Sales Qualified Lead Marketing 52

Zoominfo

MARCH 21, 2023

Solution: Automate account-based selling workflows at scale Help your sales team nail their messaging and reach pivotal decision-makers at your best-fit accounts using a sophisticated data intelligence platform that delivers dynamic, real-time data where you need it.

Demand Generation Targets 130

Demand Generation Targets Ideal Customer Profile Scale Lead Rank 130

The ROI Guy

MAY 4, 2011

One of the reasons for the crisis in confidence is that content marketing success is measured, more often than not, not by how effective the content is at facilitating sales, but by how much content is produced in the shortest amount of time, and how it is distributed through as many channels as possible – success by the pound.

Marketing 94

Marketing Case Study Survey Social Media 94