Alice Heiman
FEBRUARY 13, 2024
The Catalyst for Change: Pivoting in a Pandemic Harris’s tenure at Challenger began amidst the pandemic. Recognizing the urgent need to pivot, Harris spearheaded the transition to virtual and e-learning platforms, ensuring that the high demand for Challenger’s training could be met despite the constraints of the global crisis.
SBI Growth
NOVEMBER 27, 2013
As the marketing leader, you play a pivotal role in bringing the new offering to market. Campaigns and demand generation programs ready. Iterate: Based on early indicators and feedback, refine your demand generation programs and campaigns. The sales team didn’t have a chance. And so the finger pointing begins.
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Sales and Marketing Management
NOVEMBER 11, 2020
More than three-quarters of event planners (78%) believe that moving forward, in-person events will pivot to hybrid models. . Most event planners and businesses expect to continue to incorporate virtual components to their live events even in a post-pandemic world. Even when (if?) things get back to normal.
Sales Hacker
OCTOBER 20, 2023
Marketing is the greenfield content creation engine, working with sales as they are pivotal to the content creation process. Check out their full new feature below Hottest GTM job of the week: Head of Demand Generation at Clarisights , more details here. Sales teams understand the pains and needs of the customer.
SBI Growth
DECEMBER 12, 2012
When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently. This new content production practice will naturally boost your SEO and Social demand generation efforts. 2013 is a pivotal year for Marketing Leaders.
SBI Growth
JUNE 19, 2013
Execute your demand gen campaigns flawlessly. Track ROMI on all your demand gen activities. Be agile - Learn quickly from your mistakes and pivot when necessary. Be prepared to: Walk him through your demand generation activities. Implement Lead Management to nurture leads until sales-ready.
SBI Growth
OCTOBER 14, 2013
When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently. Next year is a pivotal year for Marketing Leaders. It utilizes personnel from Sales, Marketing, Product Development and other parts of the organization.
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