Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important. Yet, generally speaking, a lead can be considered anyone who begins to exhibit buying behaviors.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What Is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important. Yet, generally speaking, a lead can be considered anyone who begins to exhibit buying behaviors.

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Zoominfo

JULY 25, 2023

And while the precise definition can vary by team, GTM teams often have two high-level ways of categorizing leads: Marketing qualified leads (MQLs), who are early in the journey but have interacted in a way that indicates they could be ready for sales. Why Invest in B2B Lead Generation?

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Zoominfo

FEBRUARY 23, 2021

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. Although buyer personas are typically considered marketing territory, they’re also critical to the prospecting process. What is Sales Prospecting? Aim to be helpful, rather than pushy.

Ideal Customer Profile 208

Ideal Customer Profile Prospecting Strategy Top of Funnel 208

Tony Hughes

OCTOBER 16, 2018

2015 will see the dawn of the rise of "LinkedIn Centers" to steadily replace traditional B2B marketing activities for demand generation and phone based telemarketing for lead generation (in-house or outsourced). Most importantly, no sales messages to links being posted to selling websites or marketing videos.

Social Selling 83

Social Selling LinkedIn Ideal Customer Profile Top of Funnel 83

SalesHandy

OCTOBER 28, 2022

When inbound lead generation first made an appearance a lot of marketers were quick to predict the redundancy of outbound lead generation. Almost a decade later, outbound lead generation remains to be as strong and paramount as it was in the lead generation sphere. Well, to a certain extent you are right.

Lead Generation 59

Lead Generation Paid Content Outbound Ideal Customer Profile 59

The Pipeline

APRIL 30, 2011

Jonathan and Top Sales World have organized the biggest ever online conference, 2011 Sales & Marketing Success Conference. Five days, May 9 to May 13, 36 of the world’s top sales and marketing practitioner and thought leaders, presenting all about succeeding, winning and exceeding expectations. Demand Generation.

Pipeline 223

Pipeline Conference Webinar Metrics Cold Calling 223