Zoominfo

OCTOBER 18, 2022

Lead generation has matured immensely as a marketing discipline over the past decade, with more tools and data available than ever before. But this abundance demands a focused, strategic approach to lead generation that minimizes wasted spending and drives meaningful results.

Lead Gen 130

Lead Gen Lead Rank Sales Qualified Lead Leads 130

Pipeliner

NOVEMBER 1, 2019

10 Reasons Why a B2B Lead Generation Department Should Report to Marketing and Not to Sales. As a consultant, I regularly advise that appointment setting Lead Generation Departments report to Marketing and not to Sales. Marketers typically are more available than sales road warriors, when answers are needed.

Lead Gen 75

Lead Gen Report Lead Rank Lead Scoring 75

Allego

FEBRUARY 9, 2023

Allego is happy to announce that Heather Moses has joined the company as chief marketing officer (CMO) to drive the next chapter of the company’s growth. Heather brings almost 15 years of experience in the marketing industry. This means sales and marketing teams cannot continue doing things the way they always have.

Marketing 62

Marketing Sales Enablement Face-to-face Demand Generation Agencies 62

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What Is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important. Yet, generally speaking, a lead can be considered anyone who begins to exhibit buying behaviors.

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Product Management University

FEBRUARY 2, 2023

Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. The biggest reason metaphorically speaking, is they willingly “fence the salesforce” into your most lucrative markets and give them a shorter path to meeting sales quotas and revenue goals. The short answer is no.

Revenue 52

Revenue Ideal Customer Profile Marketing Segment 52

Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. Say you’re in a market for a new car.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 246

Corporate Visions

AUGUST 13, 2020

The post Why is Most B2B Marketing So Forgettable? Every marketer wants to make an impact. Your buyers interact with your marketing in one moment, but they make the decision to buy in the future. Unfortunately, most marketers don’t believe their content is memorable or actionable. Why Most B2B Marketing is Forgettable.

B2B 134

B2B Marketing Top of Funnel ACT 134

Highspot

JULY 18, 2023

Right now decision-makers are focusing on marketing enablement. But what is familiar to some may be a mystery to others – what exactly is marketing enablement, and how do you do it well? Let’s dive into all these details, including how you can leverage marketing expertise to support sales and significantly impact business growth.

Sales Enablement 52

Sales Enablement Marketing Campaigns ROI 52

Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. Say you’re in a market for a new car.

Lead Rank 195

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 195

Product Management University

APRIL 17, 2024

If you want to create a revenue plan with sales that gives you a more realistic chance of hitting your revenue targets, give some thought to a broader market strategy where each product plays a role versus a marketing plan for each product. If you’re in product marketing, you know all too well how this works.

Revenue 59

Revenue Scale Segment SalesForce 59

Zoominfo

FEBRUARY 18, 2018

This month we focus on the marketing technology stack, the power of direct dials, productivity myths, SEO, and more! Investing In Marketing Technology: 7 Key Considerations. The marketing landscape changes constantly as new trends emerge and innovative tactics catch on as effective marketing strategies. Let’s get into it.

B2B 124

B2B B2C Marketing Demand Generation Agencies 124

BuzzBoard

MARCH 27, 2023

As technology is advancing at a swift pace, leaning only on legacy marketing approaches, especially amid this rapidly changing and challenging environment, won’t even come close to meeting your customers’ digital-first expectations. Interestingly, 70% of marketers believe investments in remote technologies are here to stay.

Data 52

Data Account Based Marketing Marketing SalesForce 52

BuzzBoard

MARCH 27, 2023

As technology is advancing at a swift pace, leaning only on legacy marketing approaches, especially amid this rapidly changing and challenging environment, won’t even come close to meeting your customers’ digital-first expectations. Interestingly, 70% of marketers believe investments in remote technologies are here to stay.

Data 52

Data Account Based Marketing Marketing SalesForce 52

Gong.io

OCTOBER 12, 2022

Here’s How Marketing Teams Can Win More With Revenue Intelligence. Specifically for marketing teams, Gong helps to: Hear the voice of the customer. Understand what happens to leads in the funnel (Demand Generation teams). Monitor how new messaging is landing in the field (Product Marketing teams). Marketing win.

Revenue 62

Revenue Marketing Top of Funnel Call-back 62

Sales Hacker

MAY 15, 2018

On this episode of the Sales Hacker podcast, we talk with Andrea Kayal , Chief Marketing Officer at Upserve and most recently Chief Marketing Officer at Signpost. We talk about how to align marketing and sales with demand generation to drive scale. How to align Sales, Customer Success, Marketing, and Demand Gen.

Demand Generation Agencies 65

Demand Generation Agencies Demand Generation Demand Generation Targets Hiring 65

DiscoverOrg Sales

NOVEMBER 20, 2017

Christina Longo, Content Marketing Coordinator, DiscoverOrg. Larry Anderson, Director, Demand Generation, Adapt Telephony Services, LLC. Dominique Catabay, Demand Generation Specialist, DiscoverOrg. I majored in Marketing, and now I’m working in HR and Operations, which is something I never expected.

Demand Generation Agencies 0

Demand Generation Agencies Demand Generation Targets Demand Generation Lead Rank 0

Corporate Visions

SEPTEMBER 12, 2019

Anyway, the other thing I remember about olden times was that demand generation and marketing campaign professionals used to be experts at direct response copywriting! We didn’t have 7,000 different marketing technologies to master. Do I sound like a cranky old marketer yet? But it’s not necessarily their fault.

Direct Response 69

Direct Response Marketing Qualified Lead Demand Generation Demand Generation Targets 69

Zoominfo

JULY 25, 2023

And while the precise definition can vary by team, GTM teams often have two high-level ways of categorizing leads: Marketing qualified leads (MQLs), who are early in the journey but have interacted in a way that indicates they could be ready for sales. Why Invest in B2B Lead Generation?

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Product Management University

JANUARY 10, 2024

I learned a lot about product positioning long before I ever stepped into a product marketing role. The difference is demos are a two-way dialogue with buyers whereas product positioning in a pure marketing sense is typically a one-way monologue where potential customers are reading, viewing or listening to something you’ve published.

Positioning 59

Positioning Demand Generation Targets Demand Generation Banking 59

SugarCRM

OCTOBER 19, 2021

Marketers use various tools and technologies in the digital marketing world, and marketing automation is necessary to succeed. Historically, marketing was the “other” technology that existed outside of CRM, even though 2 out of 3 marketers believe that data-based decisions are more effective than gut instincts. .

Lead Rank 49

Lead Rank Lead Scoring CRM Sales Qualified Lead 49

Sales and Marketing Management

OCTOBER 29, 2018

Author: Paul Nolan A new year means a new calendar, and new trends to incorporate into your go-to-market strategy. It may be a fool’s errand to predict what B2B marketing strategies will emerge in 2019, but trendwatching is an important skill for business leaders across all industries. Video soars.

Top of Funnel 120

Top of Funnel Scale Hiring Demand Generation Targets 120

Product Management University

AUGUST 20, 2018

A product marketing roadmap for sales is like a popular technique used in deep sea fishing. Has product marketing taken your salesforce deep sea fishing this year? Your product marketing roadmap is the equivalent to sonar on a fishing boat. 80% customer business goals & obstacles and 20% product is a good rule of thumb!

Decision Maker 45

Decision Maker Demand Generation Demand Generation Targets SalesForce 45

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. On owned media, digital advertising was once the name of the game.

Media 71

Media Company Distribution How To 71

A Sales Guy

FEBRUARY 1, 2014

The increasing trend of having marketing take over the MDR or lead qualification role of inside sales has been hotly debated and tested in recent months. I still think it’s a good idea, but needs certain expectations and circumstances across sales & marketing to work long-term. Revenue responsibility. Higher lead to SQL conversion.

Inside Sales 118

Inside Sales Sales Qualified Lead Marketing Lead Qualification 118

Corporate Visions

OCTOBER 17, 2019

The post What Is Status Quo Bias in Sales and Marketing? How Does Status Quo Bias Apply to Sales and Marketing? In a sales and marketing context, Status Quo Bias is a powerful force that can either be your best friend or your worst enemy. Differentiation is one of the most daunting challenges salespeople and marketers face.

Marketing 66

Marketing Face-to-face Research Conversion 66

SBI Growth

JULY 1, 2013

1) Sales / Marketing Budget Spend Shifts. Examine the overall sales/marketing budget spend left for 2013. Here are a few examples of these types of projects: Building demand generation campaigns. Generating a custom sales process to stay up to speed with the massive changes in the buyer’s journey.

Salary 267

Salary Epiphany Top of Funnel Revelation 267

Emissary

SEPTEMBER 27, 2021

How to fix it: Work with marketing to create templates that are rich in value messaging, and which force customization to the specific client and the state of your relationship. Take a random sampling of the material used for several client QBRs. If you blinded the client logo, could you tell which one belonged to each client? .

Exercises 245

Exercises Demand Generation Agencies How To ROI 245

Product Management University

FEBRUARY 25, 2020

This guide to portfolio product management and marketing answers the following seven questions. How Does Portfolio Product Management Impact Product Marketing? Structure product management/marketing so that their market knowledge is stronger than all other disciplines combined. Vertical Market Segmentation.

Lead Rank 52

Lead Rank Marketing Segment Face-to-face 52

Zoominfo

FEBRUARY 23, 2021

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. Although buyer personas are typically considered marketing territory, they’re also critical to the prospecting process. What is Sales Prospecting? Aim to be helpful, rather than pushy.

Ideal Customer Profile 208

Ideal Customer Profile Prospecting Strategy Top of Funnel 208

Sales Hacker

MAY 6, 2021

From B2C consumer-focused tech to the next B2B enterprise cloud giants, B2B, and B2C technology companies are springing up left and right and sprinting toward multi-billion dollar valuations (whether on the private or public markets) faster than ever. What’s the difference between a VP of Sales and a Chief Revenue Officer (CRO)? Their peers.

Hiring 93

Hiring Retention B2C Demand Generation Targets 93

SugarCRM

OCTOBER 19, 2021

Marketers use various tools and technologies in the digital marketing world, and marketing automation is necessary to succeed. Historically, marketing was the “other” technology that existed outside of CRM, even though 2 out of 3 marketers believe that data-based decisions are more effective than gut instincts.

Lead Rank 26

Lead Rank Lead Scoring CRM Sales Qualified Lead 26

SBI Growth

JANUARY 31, 2013

Pinpointing exactly how to communicate your brand message to a target audience can be one of the most perplexing challenges in marketing. Pre-Internet, marketing communications is where messaging mattered most. Pre-Internet, marketing communications is where messaging mattered most.

Buyer Persona 330

Buyer Persona Demand Generation Agencies Customer Scale 330

Gong.io

JANUARY 1, 2021

But first, here is how NOT to do it (and unfortunately how so many buyer personas are built): When marketing organizations are not sales driven, you end up with the above scenario. Marketing builds a buyer persona that is filled with a bunch of information that does not help sales do anything! Now it’s time to use it!

Buyer Persona 118

Buyer Persona Strategy Ideal Customer Profile Hiring 118

InsightSquared

JANUARY 29, 2018

During a recent analysis of the available “operations” jobs on LinkedIn, we discovered a significant number of “revenue operations” jobs — 59,110 to be exact. What I’ve seen happen is a siloing in data structure and processes for marketing, customer, services, and sales teams.

Sales Operations 109

Sales Operations Revenue Scale Demand Generation Agencies 109

SugarCRM

OCTOBER 7, 2021

As a marketer, you are happy with your campaign since you’ve spent months planning and executing. You now have access to real-time data, which allows you to define how effective your marketing strategy was. For example, how did your campaign influence lead generation and conversion? Your prospects opened and clicked your email.

Campaigns 26

Campaigns Marketing Lead Rank How To 26

Product Management University

JUNE 20, 2017

If you’re going to dominate your market, you have to make the customer organization measurably better at their business, from the top down. There are seven legs in the race for market leadership. Market & Product Strategists. Marketing & Sales Enablement. It’s like relay race.

Lead Rank 40

Lead Rank Lead Scoring Customer Demand Generation Agencies 40

SBI Growth

SEPTEMBER 16, 2012

Translation: Even if the CEO/CFO allocate more money to you (the CSO), you should allocate some of those dollars to Marketing. Never before has the linkage between Marketing and Sales become more important. And by the way, your CMO partner is going through that exact same exercise. Sales and Marketing Teamwork = Success.

Top of Funnel 267

Top of Funnel Funnel Demand Generation Targets Demand Generation 267