Here is it. Your 7-Step Sales Strategy Framework For 2021.
Gong.io
JANUARY 1, 2021
But first, here is how NOT to do it (and unfortunately how so many buyer personas are built): When marketing organizations are not sales driven, you end up with the above scenario. Marketing builds a buyer persona that is filled with a bunch of information that does not help sales do anything! Also, this is not a one and done exercise.
Let's personalize your content