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Sales Talk for CEOs: Innovating from the Top: How a Former CMO Revitalized a Company as CEO (Ep107)

Alice Heiman

One of the most striking revelations from Harris was the absence of a demand generation and marketing strategy within Challenger. Leveraging her background as a Chief Marketing Officer (CMO), Harris embarked on building a robust demand generation engine.

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How to Create a Revenue Plan With Sales In 5 Steps

Product Management University

Determine the Productivity of Your Salesforce This is a big part of fleshing out your market strategy. million quota, assume you’ll generate $30 million, give or take. If it’s more, the size and productivity of your salesforce is not an issue. Do you raise the quotas for your salesforce? Do you add salespeople?

Revenue 59
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Product Marketing Roadmaps – Your Revenue Destination With Turn-by-Turn Directions

Product Management University

The biggest reason metaphorically speaking, is they willingly “fence the salesforce” into your most lucrative markets and give them a shorter path to meeting sales quotas and revenue goals. Second, it’s too overwhelming for sales, especially if you have a lot of products. What is a Product Marketing Roadmap?

Revenue 52
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How To Climb The Product Marketing Career Ladder Faster

Product Management University

I came into a product marketing role from pre-sales. Perhaps I’m biased here, but I think it’s the easiest transition into product marketing because you understand the sales process in depth and you have intimate knowledge of your target customers and the salesforce. Promo codes weren’t a thing yet. It seems cheesy.”

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How a Customer-Centric Framework Can Drive Massive Growth for Your B2B Sales Org

Vendor Neutral

He has worked with 3000+ sales organizations to optimize their sales processes. Karen Bolt Jones, Conquer Experienced Vice President of Sales with a demonstrated history of working in the computer software industry. We help enterprise sales & service teams conquer their day.

Siebel 59
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How to Help Sales Teams Hit Their Quota: Prioritize High and Low Activities

Sales Hacker

Seen through this lens, any sales processes that ask employees to jump through hoops is not only unnecessary but is setting up younger employees to fail. Why should a sales process have people working harder, not smarter? Today’s sales processes. The sales process today is long and clunky.

Quota 121
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What To Expect At Revenue Summit 2018—Aligning Sales, Marketing & Customer Success

Sales Hacker

While The Revenue Summit is a phenomenal destination for c-level enterprise leaders, we’ve got something for everyone, so don’t count yourself out if you’re in junior sales, sales management, or if you’re a demand generation marketer. Mike Coscetta – VP of Global Sales, Square.