Sales and Marketing Management

MARCH 27, 2016

Issue Date: 2016-03-01. Author: Paul Nolan. Teaser: This issue’s cover story on the skills that women bring to B2B sales and the challenges they continue to face has rattled around in my head for more than a year. I’m glad that it finally came together. This issue’s cover story on the skills that women bring to B2B sales and the challenges they continue to face has rattled around in my head for more than a year.

Face-to-face 131

Face-to-face B2B Sales 131

Partners in Excellence

MARCH 27, 2016

The team at WideAngle and their CEO, Jon Birdsong hosted several of us in a fascinating discussion on One On Ones. Jon invited Shelley Gaynes of Gee Wiz Consulting, Rob Beattie of Thompson Reuters, and me for a fascinating discussion on what One On Ones are, how we are most effective in connecting with our people, how we leverage One On Ones to drive learning, development and performance.

Coaching 49

Coaching Tools Relationals Follow-up 49

Sales and Marketing Management

MARCH 27, 2016

Issue Date: 2016-03-28. Author: Judd Marcello, vice president of marketing at Smartling. Teaser: Considering that 95 percent of the world’s consumers and 80 percent of the world’s purchasing power live outside of the U.S., companies that wish to create effective content marketing on a global scale must move beyond standard translation to create engaging native brand experiences.

Scale 120

Scale Prospecting Customer Consumer 120