Pointclear

JULY 11, 2011

While Lauren provides 10-year financial data, I excerpted this column of the most recent fiscal year as it was fascinating to see all three companies reporting an identical 48% of revenue committed to sales and marketing expenses. Sales and marketing activity. Sales and marketing headcounts have increased to generate new customers.

Outsourcing Services 173

Outsourcing Services Lead Rank Marketing Qualified Lead NetSuite 173

SugarCRM

APRIL 23, 2024

With an impressive sales track record spanning over 20 years, including pivotal roles at Eloqua and Marketo, and now as a sales consultant, she’s a powerhouse of innovative sales strategies. Where [the] partner ecosystem is becoming a more dominant business model, a more dominant way to go to market.

B2B 29

B2B Eloqua Social Selling Networking 29

SugarCRM

APRIL 23, 2024

With an impressive sales track record spanning over 20 years, including pivotal roles at Eloqua and Marketo, and now as a sales consultant, she’s a powerhouse of innovative sales strategies. Where [the] partner ecosystem is becoming a more dominant business model, a more dominant way to go to market.

B2B 26

B2B Eloqua Social Selling Networking 26

Tenfold

SEPTEMBER 19, 2017

Remember this Sales 101 basic: be where your market is. They are doing their own research, educating themselves, and sometimes opting to make purchases without the intervention of a salesperson. It’s different from social media marketing. Marketing targets many. Right now, they are online. The numbers are daunting.

Social Selling 71

Social Selling Enterprise Enterprise Social Media 71

The ROI Guy

MARCH 6, 2017

A great group of product marketers, value consultants and ROI practitioners gathered in Santa Clara last week for the first ever Business Value Summit – West. Recently I had the chance to work with Microsoft on a business value campaign and ROI tool for Window 10 Software Assurance and Enterprise.

Lead Rank 45

Lead Rank Lead Scoring ROI Microsoft 45

Pointclear

FEBRUARY 27, 2014

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. Marketing automation doesn’t identify your best target audiences. But it’s only a tool.

Marketing 266

Marketing Strategy Eloqua Marketo 266

LeadFuze

MAY 11, 2021

B2B sales means you’ll be trying to sell your product or service to an educated buyer such as a business owner, a purchasing manager, or an executive. This can be an educated buyer or someone looking to buy a product to make their life easier and less complicated. Market size. In B2C sales, the audience is much more diverse.

B2B 95

B2B B2C Sales Cycle Top of Funnel 95