Education PointClear Sales Software 
Pointclear
JULY 11, 2011
While Lauren provides 10-year financial data, I excerpted this column of the most recent fiscal year as it was fascinating to see all three companies reporting an identical 48% of revenue committed to sales and marketing expenses. Sales and marketing activity. Selling subscriptions via a direct sales force.
Pointclear
MARCH 20, 2014
Which is relevant when you''re selling social media management software. Think about who uses social media management software? I wrote an article for my sales club about the " Best Answer to Sell Me This Pen I Have Ever Seen. " Let''s say you have a sales interview coming up. So after, when you make your sales calls.
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Pointclear
AUGUST 28, 2013
Companies must take the lead and make sure their sales people are familiar with the new paradigm, says my latest guest on PowerViews, Nick Stein, senior director of marketing and communications at Salesforce.com, the enterprise cloud software heavyweight. Youth Meets Experience in Sales Force. That has pros and cons, Nick said.
Pointclear
APRIL 4, 2011
It is occurring because revenue is an enterprise wide problem and no successful enterprise software platform finds wide market acceptance without winning over IT. Sports and Entertainment delivering personalized messages to drive more ticket sales. Vendors need to work much harder at collaborating to educate the market.
Pointclear
JANUARY 15, 2013
What is called “Inside Sales”, “Sales Support”, “Telesales” and dozens of other names is growing 15x faster than field sales—in fact, my colleague, Jonathan Farrington, published a blog stating that within three years 80 – 90% of all B2B transactions will be done online—most with some form of sales support but not field sales.
Pointclear
APRIL 18, 2012
Prior to joining Aberdeen Group, he spent years in the trenches with companies including Progress Software, LogMeIn, and SuccessFactors. The $250K purchase will have many touchpoints of influence across the sales cycle, and social media will be integrated as one of those points of influence. The Impact of Mobile.
Pointclear
FEBRUARY 2, 2011
” In other words, they understand that in addition to being in the business of selling whatever they sell—be it shovels or software—they also need to be producing content as a cornerstone of their marketing, both to engage and educate their would-be customers. But producing any old content isn’t enough.
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