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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

These technographics reveal the tools their prospects use, what they use them for, how long they’ve used them, and much more. At the most basic level, technographics are the essential technologies and tools organizations use to run their business. We don’t need to tell you who has the upper hand here. What are B2B technographics?

Data 177
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Get Better Results From Your Leads – Through the Sales Rep Lens

SBI Growth

Today’s post gives the sales rep a recipe to get more from their marketing leads. Reps often hunt down new leads themselves, discounting many from marketing. Reps use their own definition of a “good” lead. But it’s marketing that has the tools and data to deliver. They have the tools and data.

Lead Rank 282
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Five Keys to Integrating Your Interactive Value Marketing Tools with Your Marketing Automation Platform

The ROI Guy

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions. Instead, the information can be passed into the tool on the “call”.

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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

Technographics are the essential technologies and tools organizations use to run their business. This data reveals the tools prospects use, what they use them for, how long they’ve used them, and much more. What Are Technographics? Think everything from CRMs to auto-dialers.

Data 100
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What Can You Accomplish Integrating MAP and CRM solutions with Alinean Value Selling & Marketing Tools?

The ROI Guy

I am often asked what key workflow or functionality you can enable if you integrate Alinean tools with Marketing Automation (MAP) and Customer Relationship Management (CRM) solutions. As you may also be aware, Alinean Value Selling & Marketing Tools do support robust integration with sales and marketing automation solutions and processes.

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The Pipeline ? Sales And Marketing Alignment In Terms Of Lead.

The Pipeline

Sales And Marketing Alignment In Terms Of Lead Generation In A 2.0 Sales and marketing lead generation tools follow this suit. Other leading content providers such as Olgilvy Advertising and CMO.com agree. This means your tools need to allow for this collaboration. April 2008. March 2008.

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What Are the Different Levels of Account Based Marketing?

LinkedFusion

The three-tiered approach for ABM targeting enables the organization to make lead generation and conversion more feasible. Customer relationship management (CRM) software or a marketing automation platform like Eloqua, Marketo, or Pardot are frequently used by programmatic account-based marketing teams.