The Future of Sales: Navigating Change with Next-Gen Tools and Intent Data
SugarCRM
JANUARY 18, 2024
Second-party intent: data from a provider that has a direct relationship with the user, such as software review sites. Intent data is a powerful tool to identify buying groups that have not contacted sales. At its core, Foundry is built on an AI machine-learning engine that fuels predictive intent data.
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