Sales Hacker

JULY 16, 2020

In May 2020, Facebook announced it was buying the gif search engine , Giphy, for $400 million — primarily for its Instagram product. Smart companies, and sales professionals, are leveraging their integration ecosystems to create more sales deals and attract higher valuations. At first, you may be taken aback.

Top of Funnel 96

Top of Funnel Pipeline Scale Funnel 96

Pointclear

FEBRUARY 2, 2011

Most businesses have some kind of social presence or plan to have one: Most have attempted a blog or Facebook page, or have at least peeked at Twitter. How do you foster engagement on Facebook? It’s true that B2B marketers are embracing social tools as a way to both connect with customers and grow their businesses.

Trends 180

Trends B2B Social Media Marketing 180

Cience

DECEMBER 1, 2020

Your customers are one of your company’s most important assets. Although new sales are important, smart companies also focus on retention. Source: Bain & Company. Smart companies work proactively to make their customers feel seen and heard. That’s where sales and marketing automation comes in.

Retention 96

Retention Webinar Metrics CRM Ideal Customer Profile 96

Zoominfo

OCTOBER 4, 2019

But, in the rapidly changing sales and marketing landscape, it’s important to challenge the status quo. Enter, B2P (business-to-person) sales and marketing. In recent years, we’ve seen B2C companies embrace more grassroots-style branding through personalized messaging that zeroes in on the qualities of individual consumers.

B2C 182

B2C B2B Marketing Lead Rank 182

Zoominfo

OCTOBER 4, 2019

But, in the rapidly changing sales and marketing landscape, it’s important to challenge the status quo. Enter, B2P (business-to-person) sales and marketing. In recent years, we’ve seen B2C companies embrace more grassroots-style branding through personalized messaging that zeroes in on the qualities of individual consumers.

B2C 100

B2C B2B Marketing Lead Rank 100

Sales Hacker

JUNE 23, 2020

This week on the Sales Hacker podcast, we speak with Leah Chaney , the Chief Experience Officer for BetterGrowth, a customer support agency she founded. Subscribe to the Sales Hacker Podcast. Sam Jacobs: Hey everybody, welcome to the Sales Hacker Podcast. Sales teams have had to quickly adapt to a new normal.

Customer 67

Customer Churn Lead Rank Scale 67

DiscoverOrg Sales

AUGUST 24, 2017

Each acronym provides the building block at a company’s inception to describe their mission statement, target market, and product. Sales and marketing departments live and die by their ability to grasp these concepts, and a company’s success hinges an identifying the target market within each audience. But even this is changing.

B2B 186

B2B B2C Buyer Persona Social Media 186