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Need to Fill Your Pipeline? It’s Time to Reconsider Your Partner Ecosystem

Sales Hacker

In May 2020, Facebook announced it was buying the gif search engine , Giphy, for $400 million — primarily for its Instagram product. Smart companies, and sales professionals, are leveraging their integration ecosystems to create more sales deals and attract higher valuations. At first, you may be taken aback.

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4 Trends Shaping B2B Marketing in 2011

Pointclear

Most businesses have some kind of social presence or plan to have one: Most have attempted a blog or Facebook page, or have at least peeked at Twitter. How do you foster engagement on Facebook? It’s true that B2B marketers are embracing social tools as a way to both connect with customers and grow their businesses.

Trends 180
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B2B is Dead – Long Live B2P

DiscoverOrg Sales

Maersk now has over 63K Twitter followers and 2.45M likes on Facebook. As Ann Handley has so rightly said , smart companies lead conversations, not just join them. They focus on telling stories that emerge from within its business , such as helping spur a boom in the sale of Kenyan avocados, and where its staff comes from.

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