Sales and Marketing Management

SEPTEMBER 6, 2019

Smart companies saw the possibilities of cyber customer service from the beginning, and jumped right on that bandwagon. For the first time in decades, email and live chat support made it possible to quickly and easily communicate with a real person instead of a computerized menu or canned response.

Social Media 184

Social Media Outsourcing Services Customer Service Media 184

Pointclear

FEBRUARY 2, 2011

Most businesses have some kind of social presence or plan to have one: Most have attempted a blog or Facebook page, or have at least peeked at Twitter. How do you foster engagement on Facebook? It’s true that B2B marketers are embracing social tools as a way to both connect with customers and grow their businesses.

Trends 180

Trends B2B Social Media Marketing 180

Cience

DECEMBER 1, 2020

Your customers are one of your company’s most important assets. Although new sales are important, smart companies also focus on retention. Smart companies work proactively to make their customers feel seen and heard. Canadian brand Instant Pot built a robust Facebook community around its electronic pressure cooker.

Retention 96

Retention Webinar Metrics CRM Ideal Customer Profile 96

Zoominfo

OCTOBER 4, 2019

Maersk now has over 63K Twitter followers and 2.45M likes on Facebook. After all, it’s not a business that reaches out to your company for support — it’s a person. As Ann Handley has so rightly said , smart companies lead conversations, not just join them. Do you offer personalized customer service?

B2C 182

B2C B2B Marketing Lead Rank 182

Zoominfo

OCTOBER 4, 2019

Maersk now has over 63K Twitter followers and 2.45M likes on Facebook. After all, it’s not a business that reaches out to your company for support — it’s a person. As Ann Handley has so rightly said , smart companies lead conversations, not just join them. Do you offer personalized customer service?

B2C 100

B2C B2B Marketing Lead Rank 100

Sales Hacker

JUNE 23, 2020

But we just knew, smart companies… It’s not “we”; luckily, I worked for someone that knew that, and I learned this trick and wrote it down. I wish I could say the same about Facebook; I personally am not doing that anymore. Leah Chaney: Yeah, absolutely. Listen, I’m a huge fan of LinkedIn.

Customer 67

Customer Churn Lead Rank Scale 67

Sales Hacker

JULY 16, 2020

In May 2020, Facebook announced it was buying the gif search engine , Giphy, for $400 million — primarily for its Instagram product. Smart companies, and sales professionals, are leveraging their integration ecosystems to create more sales deals and attract higher valuations. At first, you may be taken aback.

Top of Funnel 95

Top of Funnel Pipeline Scale Funnel 95