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From the Switchboard to Social Media: A Brief History of Customer Service

Sales and Marketing Management

From a business standpoint, it’s imperative to provide customer service across a multiplicity of channels, too. Smart companies saw the possibilities of cyber customer service from the beginning, and jumped right on that bandwagon. Operators Are Standing By.

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4 Trends Shaping B2B Marketing in 2011

Pointclear

Most businesses have some kind of social presence or plan to have one: Most have attempted a blog or Facebook page, or have at least peeked at Twitter. Sometimes, it’s because they are unsure of the real value, and sometimes it’s because they aren’t sure how to approach social channels. Why is that?

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Need to Fill Your Pipeline? It’s Time to Reconsider Your Partner Ecosystem

Sales Hacker

In May 2020, Facebook announced it was buying the gif search engine , Giphy, for $400 million — primarily for its Instagram product. Smart companies, and sales professionals, are leveraging their integration ecosystems to create more sales deals and attract higher valuations. At first, you may be taken aback.

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Overloaded And Overwhelmed

Partners in Excellence

In some cases, smart companies re-engineered a lot of what they did, slimming things down and doing what they could to eliminate unnecessary workloads. An ever increasing number of channels conspire to interrupt us, each demanding attention, or at least distracting us enough to decide whether they merit attention.