Sales and Marketing Management

SEPTEMBER 6, 2019

Smart companies saw the possibilities of cyber customer service from the beginning, and jumped right on that bandwagon. For the first time in decades, email and live chat support made it possible to quickly and easily communicate with a real person instead of a computerized menu or canned response.

Social Media 184

Social Media Outsourcing Services Customer Service Media 184

Cience

DECEMBER 1, 2020

Your customers are one of your company’s most important assets. Although new sales are important, smart companies also focus on retention. The CRM: A Key Customer Retention Tool. Make it easy for your customers to succeed by providing the tools they need to hit the ground running. Use Automation Tools.

Retention 96

Retention Webinar Metrics CRM Ideal Customer Profile 96

Pointclear

FEBRUARY 2, 2011

It’s true that B2B marketers are embracing social tools as a way to both connect with customers and grow their businesses. Most businesses have some kind of social presence or plan to have one: Most have attempted a blog or Facebook page, or have at least peeked at Twitter. How do you foster engagement on Facebook?

Trends 180

Trends B2B Social Media Marketing 180

Partners in Excellence

JULY 5, 2016

In some cases, smart companies re-engineered a lot of what they did, slimming things down and doing what they could to eliminate unnecessary workloads. As our networks expand, and the tools we leverage to network, the rate of distraction and overload skyrockets. Adding technology, new apps, new systems and tools.

Face-to-face 50

Face-to-face Networking ACT Ideal Customer Profile 50

Sales Hacker

JUNE 23, 2020

LinkedIn Sales Navigator is a relationship-based digital selling tool that is designed to help you do just that. But we just knew, smart companies… It’s not “we”; luckily, I worked for someone that knew that, and I learned this trick and wrote it down. Go to sales.linkedin.com to try it out for yourself.

Customer 67

Customer Churn Lead Rank Scale 67

Zoominfo

OCTOBER 4, 2019

Maersk now has over 63K Twitter followers and 2.45M likes on Facebook. After all, it’s not a business that reaches out to your company for support — it’s a person. As Ann Handley has so rightly said , smart companies lead conversations, not just join them. Do you offer personalized customer service?

B2C 182

B2C B2B Marketing Lead Rank 182

Zoominfo

OCTOBER 4, 2019

Maersk now has over 63K Twitter followers and 2.45M likes on Facebook. After all, it’s not a business that reaches out to your company for support — it’s a person. As Ann Handley has so rightly said , smart companies lead conversations, not just join them. Do you offer personalized customer service?

B2C 100

B2C B2B Marketing Lead Rank 100