Sales and Marketing Management

SEPTEMBER 6, 2019

Smart companies saw the possibilities of cyber customer service from the beginning, and jumped right on that bandwagon. For the first time in decades, email and live chat support made it possible to quickly and easily communicate with a real person instead of a computerized menu or canned response.

Social Media 184

Social Media Outsourcing Services Customer Service Media 184

Sales Hacker

JULY 16, 2020

In May 2020, Facebook announced it was buying the gif search engine , Giphy, for $400 million — primarily for its Instagram product. Smart companies, and sales professionals, are leveraging their integration ecosystems to create more sales deals and attract higher valuations. At first, you may be taken aback.

Top of Funnel 96

Top of Funnel Pipeline Scale Funnel 96

Cience

DECEMBER 1, 2020

Your customers are one of your company’s most important assets. Although new sales are important, smart companies also focus on retention. Source: Bain & Company. The CRM: A Key Customer Retention Tool. Make it easy for your customers to succeed by providing the tools they need to hit the ground running.

Retention 96

Retention Webinar Metrics CRM Ideal Customer Profile 96

Pointclear

FEBRUARY 2, 2011

It’s true that B2B marketers are embracing social tools as a way to both connect with customers and grow their businesses. Most businesses have some kind of social presence or plan to have one: Most have attempted a blog or Facebook page, or have at least peeked at Twitter. How do you foster engagement on Facebook?

Trends 180

Trends B2B Social Media Marketing 180

Partners in Excellence

JULY 5, 2016

All of us, customers, sales people, marketing, customer service—everyone, daily face a number of converging forces which adversely impact our own and our organizations’ performances. As our networks expand, and the tools we leverage to network, the rate of distraction and overload skyrockets.

Face-to-face 50

Face-to-face Networking ACT Ideal Customer Profile 50

Sales Hacker

JUNE 23, 2020

This week on the Sales Hacker podcast, we speak with Leah Chaney , the Chief Experience Officer for BetterGrowth, a customer support agency she founded. Subscribe to the Sales Hacker Podcast. Sam Jacobs: Hey everybody, welcome to the Sales Hacker Podcast. Sales teams have had to quickly adapt to a new normal.

Customer 67

Customer Churn Lead Rank Scale 67

Zoominfo

OCTOBER 4, 2019

But, in the rapidly changing sales and marketing landscape, it’s important to challenge the status quo. Enter, B2P (business-to-person) sales and marketing. Maersk now has over 63K Twitter followers and 2.45M likes on Facebook. Final Thoughts on B2P Sales & Marketing. Keep reading!

B2C 182

B2C B2B Marketing Lead Rank 182