Executive Interview with Matt McLaughlin, Senior Vice President of Global Sales, Conversica
SBI
MARCH 19, 2020
Q: WHAT ARE THE TOP WAYS COMPANIES CAN TRANSFORM SALES TO IMPROVE THEIR PROSPECTS' BUYING EXPERIENCE IN THE NEXT 12-24 MONTHS. MATT– It’s vital for sales teams to understand that ~60% of the education phase is completed prior to a prospect even engaging with an organization. Salespeople need to be ready for those conversations.
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