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The Importance of Branding in Today's B2B Customer Acquisition

SBI Growth

Later as a global CMO at SAP, he was the catalyst for SAP’s brand value rising $2.8B, or 46% during his tenure. You might remember ‘The Best-Run Businesses Run SAP’ series of campaigns that repositioned SAP from an exotic solution to significant adoption. Follow @vinkoe. Follow @MakingTheNumber.

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Oh No, Not Another B *y Sales Meeting!

Jonathan Farrington

Whatever you do never, ever, hand out criticism en bloc because that is the most morale sapping thing you can ever do. The most common and easy to use visual aid is a PowerPoint presentation; closely followed by the flip chart, which allows you to be spontaneous should you need to be – one picture really does paint a thousand words!

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Jonathan Farrington's Blog ? Oh No, Not Another B *y Sales.

Jonathan Farrington

Whatever you do never, ever, hand out criticism en bloc because that is the most morale sapping thing you can ever do. The most common and easy to use visual aid is a PowerPoint presentation; closely followed by the flip chart, which allows you to be spontaneous should you need to be – one picture really does paint a thousand words!