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What Digital Marketing Certifications Should I Have to Sell to Small Business?

BuzzBoard

For salespeople at digital marketing agencies serving small and local enterprises, obtaining digital marketing certifications can augment your credentials and efficiency. Leading the way is Google’s Digital Marketing Course. They provide modern tools and strategies you can utilize to sell your services effectively.

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3 Referral Selling Skills All B2B Sales Reps Should Practice

No More Cold Calling

Want your sales team to build permanent, repeatable, effective referral selling skills? Here’s how B2B sales professionals can keep their referral skills sharp: 1. Follow Joanne on Google+ or Twitter @ReferralSales , or connect on LinkedIn and Facebook. Then one of my clients said, “Practice makes permanent.”

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Referrals Rock!

No More Cold Calling

Whether they want a new accountant, a builder, a marketing firm, a lawyer, a technology solution, or a new bank, most people don’t pick one at random via Google. Because referral selling is, hands down, the most effective and least expensive way to attract and retain new clients. They ask the people they trust whom they trust.

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[Message to Management]: The Plea of a Struggling Sales Rep

No More Cold Calling

Teaching selling skills requires a clear and repeatable process. It takes building skills, lots and lots of practice, joint calling, feedback, continuous coaching and reinforcement, and accountability for results. It’s you getting the rocks off the road so they can do what they were hired to do—sell.

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Basic Sales Tactics That Work

The Digital Sales Institute

To scale a business, you just can’t depend on Google AdWords anymore to drive sales leads (not saying don’t do it, but it doesn’t seem like an actual strategy for increasing sales). It brings more traffic and exposure, which is also a great strategy for small businesses looking for growth.

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Want Prospects Who Want to Hear from You? Get Referrals

No More Cold Calling

Yet, while every sales professional understands the unrivaled value of referral leads, 95 percent of companies do not have a written referral-selling strategy, written weekly referral goals, referral-selling skills, accountability for results, or a system to track and measure referrals. Click here to learn more.

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How to Write and Optimize Your About Section (aka LinkedIn Summary)

Vengreso

Am I speaking to small business owners? In order to connect with the modern buyer, you need the right technology with the the latest Digital Selling Skills. Just like Google, LinkedIn will crawl your profile for various relevance signals to determine where to rank your profile in a given page of results.

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