How to Get the Most Out of Your Existing Technology Stack
Miller Heiman Group
AUGUST 8, 2019
If your salespeople carelessly enter data, or if your system is full of outdated or duplicative information, it won’t be useful. And if your salespeople aren’t getting any value from the CRM, they won’t spend the time required to input meaningful information in the system. Your CRM is full of bad data. It’s a vicious cycle.
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