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Medical device sales – sales managers play a pivotal role for sales productivity

Sales Training Connection

Medical device sales and sales managers. The medical device market faces transformational market challenges – decision criteria shifting from clinical to economic, decision-making moving from local hospitals to IDNs, the rise of GPOs, and the dramatic impact of new governmental regulations.

Pivotal 100
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Sales productivity – the era of the absence of change is over

Sales Training Connection

Sales Simulations. In most markets, customers are significantly changing how they do business. In some cases, such as the health care industry, these changes certainly can be labeled transformational – as a result who does the buying, what they buy, and what they are willing to pay for it are all changing.

Pivotal 89
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Team selling – lone wolfs no longer reign supreme

Sales Training Connection

Transformational Market Change. First, several markets are undergoing a transformational change where the customer is demanding the salesperson brings a broader and deeper level of knowledge to sales process. Sales Management Support. According to the CEB authors, today’s sales managers are operating differently.

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Hospital sales – business-as-usual will be business lost to competitors

Sales Training Connection

For example, hospitals are continuing pursuing mergers and acquisitions , purchasing physician practices and hiring sales people to call on physicians to increase referral rates. Those who know the market best say the change is likely to continue. This marketing idea is simply one of the recent examples of innovation.

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Selling in the new normal marketplace

Sales Training Connection

New Normal in Sales. In most markets customers are instituting significant changes in how they do business. In some cases, such as the health care industry, these changes can legitimately be labeled transformational – as a result who does the buying, what they buy, and what they are willing to pay for it have all changed.

Pivotal 69
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Medical sales training – something different vs. more of the same

Sales Training Connection

Hospitals will need to explore ways to reduce costs and to improve patient care. Clearly for the market-leaders this journey has already begun. In times of such transformational market change, a new set of winners and losers emerge among the sellers to the market. Lesson 4 – Spotlight the Pivotal Job.