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A sales story – the emerging importance of positive deviants

Sales Training Connection

In today’s business environment a number of markets are going through transformational changes. The organizations that comprise such a market are changing what they buy, how they buy, and what they are willing to pay for it. Health care is a good case in point.

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What does ‘seasonality’ really mean in sales?

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Just as a homeowner might want to sell their house before the year’s end to assist with tax issues or avoid upcoming tax law changes, health care consumers are more likely to buy at the end of the year in order to take advantage of their insurance benefits. Reason #3: A summer slowdown due to traveling customers or the school calendar.

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