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A sales story – the emerging importance of positive deviants

Sales Training Connection

Health care is a good case in point. It is therefore unlikely that you can identify these sales reps by simply looking at summary sales figures. The winners will be those that have the capacity to adjust and adapt their sales strategies and the build a new set of innovative selling skills that their sales teams master.

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What does ‘seasonality’ really mean in sales?

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Just as a homeowner might want to sell their house before the year’s end to assist with tax issues or avoid upcoming tax law changes, health care consumers are more likely to buy at the end of the year in order to take advantage of their insurance benefits. Reason #3: A summer slowdown due to traveling customers or the school calendar.

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