Truth Bomb: Salespeople All Look Alike to B2B Buyers
No More Cold Calling
MAY 25, 2023
One insurance broker, attorney, banker, or consultant? Lackluster sales performance isn’t due to a lack of technology, because 66 percent of sellers told Salesforce that they were drowning in tools. B2B sellers are working on tight budgets, so they’re only signing deals with salespeople they trust to deliver ROI.
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