SBI Growth

JUNE 21, 2016

Watch here as we speak with Toby Murdock, CEO and co-founder of Kapost. As a marketing leader, you must have a solid content marketing strategy in place. How can you consistently create compelling content that your audience cares about?

Strategy 174

Strategy Marketing Video 174

Allego

DECEMBER 11, 2020

Consider these statistics: Two-thirds of marketing content goes unused. Sirius Decisions). One-third of marketing and sales teams don’t talk regularly. 55% of marketers don’t know which assets sales uses most.

Collateral 83

Collateral Marketing Harvest Scale 83

Showpad

JULY 1, 2019

Kapost noted that B2B firms spend over $5.2 In “Identifying and Developing the Sales Manager Profile that Drives Performance” by Gartner , 66% of sales reps report they expect most learning and development to occur outside the classroom, while 58% report they develop new skills through their colleagues. .

Sales Enablement 78

Sales Enablement Hiring SalesForce Ideal Customer Profile 78

SalesforLife

OCTOBER 4, 2018

According to Kapost's 2018 Marketing and Sales Alignment Benchmark , some people aren't so clear on what the ramifications of inconsistent messaging are on the content experience. Aubrey is the resident blog expert, word nerd, and Marketing Manager at Kapost , where content operations reign supreme and puppies are invited to work.

Top of Funnel 50

Top of Funnel Marketing Funnel B2C 50

Sales and Marketing Management

APRIL 2, 2017

According to Kapost, 65 percent of sales reps say they cannot find content to send to prospects. And while superstars do in fact exist in almost every organization, the hard truth is that most salespeople spend too much of their time unproductively to achieve this kind of status. .

Sales Cycle 120

Sales Cycle Collateral Fashion System 120

SBI

JANUARY 29, 2019

A challenge often cited by salespeople is the struggle to find content to send to a prospect – according to Kapost, sales reps can’t find content to send to a prospect 65% of the time. That’s every two out of three times!

Sales Enablement 93

Sales Enablement ROI Salary Buying Cycle 93

Showpad

MAY 1, 2020

For instance, while 59% of marketers think they know what kind of content sales teams need, only 35% of salespeople agree , according to the “2018 B2B Marketing and Sales Alignment Benchmark” from Kapost.

Top of Funnel 52

Top of Funnel ROI Sales Enablement InsideView 52