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B2B Lead Generation: The Ultimate Guide

Zoominfo

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. Sales qualified leads (SQLs), who are further on their journey and have engaged in a way that indicates readiness for the purchasing discussion. Why Invest in B2B Lead Generation?

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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? The Lead Generation Process. Lead Scoring. Inbound Marketing.

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Guest Podcast: Why Referral Lead Generation Is So Powerful

No More Cold Calling

I never pass up the chance to chat about referrals. CEO of Vengreso and a top expert on social selling for lead generation—invited me to be on his “ Selling with Social ” podcast. I’m passionate about lead generation. How to ensure only qualified leads in your pipeline. What can I say?

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How to Measure the Success of Lead Generation

Zoominfo

With over 60% of revenue coming from our inbound lead generation efforts alone, ZoomInfo has spent considerable time in the entire lead-to-revenue management process across all marketing sourced channels. How do you define a lead? Leads are no different. So, what qualifies as a good lead?

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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation?

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Is Technology Tanking Your Lead Generation System?

No More Cold Calling

Not in your personal life, and certainly not in your lead generation system. B2B selling is all about relationships. That’s no way to live, and it’s certainly no way to approach B2B lead generation. Growing up, many of us Baby Boomers only had a radio. Don’t stay up too late watching TV.

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Why the Best Lead Generation Techniques Are Proactive

No More Cold Calling

If you believe this widely quoted but ill-advised statistic, your lead generation techniques are doomed from the start. That’s not selling. And none of their lead generation techniques involve waiting for the phone to ring. That’s why reps with proactive lead generation techniques win deals.