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“Land” Your Best Prospects with Landing Page Marketing

Zoominfo

Landing pages serve as a litmus test to digital marketing campaign success — you get to see who is interested in your content and how many. It’s safe to say that company websites are a digital marketer’s favorite place for lead conversion. A generic headline is a major lead deterrent. And keep it interesting!

Marketing 246
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“Land” Your Best Prospects with Landing Page Marketing

Zoominfo

Landing pages serve as a litmus test to digital marketing campaign success — you get to see who is interested in your content and how many. It’s safe to say that company websites are a digital marketer’s favorite place for lead conversion. A generic headline is a major lead deterrent. And keep it interesting!

Marketing 130
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How to use BVA to calculate the value of your content marketing

Nutshell

But do you know how much each one of your blog posts is actually worth —in terms of actual revenue for your company? Knowing the cash value of your content program helps you determine how much of your marketing budget to put towards blog publishing, and how much to pay freelance writers for individual blog articles. What is BVA?

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Expert Panel’s Feedback on Our Lead to Revenue Calculator

Pointclear

During the last week of December I asked a panel of experts for feedback on our Leads to Revenue Calculator. You will hear from Matt Heinz, Dave Brock, David Hubbard and Ardath Albee. The above graphic is a sample from our Lead to Revenue Calculator. Download it here.

Lead Rank 100
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5 Ways to Tune-up Your Website's Conversion Rate to Drive More Leads

SBI Growth

This post is written for the marketing leader in a 25-100M revenue company trying to do more with less to drive more leads. A common theme I hear from my peers is, “We are maxed out but we need to drive more leads”. The true focus is to optimize your website to increase your lead generation conversion rate.

Lead Rank 287
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The Complete Guide to SaaS Sales

Nutshell

Software-as-a-service (SaaS) refers to any cloud software product that a company hosts and makes available to customers over the Internet, rather than offering it as a download onto their computers or mobile devices. By the end, you should have a clear roadmap for reaching your or your company’s sales goals.

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8 Sales Forecasting Methods For Accurate Revenue Predictions

LeadFuze

Making accurate sales revenue forecasting models is almost as important as meeting the revenue target. There are many different methods to use, but which one will give you a clear picture of what’s coming? Choosing the right predictive sales model can help you predict future revenue more accurately.