Product Management University

OCTOBER 9, 2023

Here’s why a portfolio vision is so critical to the success of your products and how it elevates Product Management, Product Marketing, Sales and Customer Success teams to plan and execute more strategically. Think of your portfolio vision as the ultimate “strategic goal/outcome” your target customers want from your portfolio of products.

Lead Rank 52

Lead Rank Lead Scoring Leads Marketing Qualified Lead 52

DiscoverOrg Sales

MAY 18, 2016

Sales people have been giving tech demos for a long time. Top of the funnel metrics require that SDRs book discovery calls and schedule demos, yet the value of those interactions can be difficult to quantify. SDRs motivated only by activity metrics cast a precariously wide net, without gathering adequate sales intelligence.

Ideal Customer Profile 133

Ideal Customer Profile PipelineDeals Top of Funnel Buyer Persona 133

Increase Sales

JULY 5, 2013

During lunch a Vice President of a regional bank asked me this very pointed question: Why doesn’t sales training for banks stick? ” In reviewing several websites for firms that deliver bank sales training, I saw this familiar statement: Our sales training is “behaviorally driven.”

Banking 136

Banking Training Infusion Retention 136

Sales Hacker

DECEMBER 9, 2021

I spent the past two years interviewing best-in-class sales team to uncover unique approaches that work. GTMP conducted the formal interview, and the Conde Nast team had 15 minutes of direct interaction and discovery with each prospect. Offer prospect-centric research in return for a sales meeting. Magnet marketing.

Referrals 101

Referrals Lead Rank Lead Scoring Vendor 101

Product Management University

OCTOBER 10, 2023

My goal with this 10-part series on product portfolio management is to highlight the strategic ripple effect across engineering, product marketing, sales, including presales, customer onboarding, and customer success. I guess that shouldn’t be a surprise since everything revolves around the products.

Strategy 52

Strategy Lead Rank Marketing Engineering 52

The Digital Sales Institute

JUNE 21, 2023

Sales training program expert tips for anyone involved in sales management or sales enablement some insight into planning any form of sales training. It sounds simplistic to say that sales training is the act of training salespeople or the sales team on the product and sales process.

Training 52

Training Top of Funnel Sales Methodology Lead Rank 52

Close.io

JUNE 24, 2019

Marketing was responsible for building interest and generating leads and then sales would pick up the baton and close revenue. Meanwhile, sales has always been driven by quotas. Enter sales development. Overview of sales development. What is sales development? Sales development team members/roles.

Outsourcing Services 91

Outsourcing Services Lead Rank Hiring Sales Qualified Lead 91