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10 Reasons Why B2B Lead Gen Should Report to Marketing

Pipeliner

10 Reasons Why a B2B Lead Generation Department Should Report to Marketing and Not to Sales. As a consultant, I regularly advise that appointment setting Lead Generation Departments report to Marketing and not to Sales. Better sales and marketing alignment is achieved.

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5 Reasons Not to Outsource Sales Development (and 3 Reasons You Should)

Hubspot Sales

Sales outsourcing can be a good way for organizations to increase lead generation and sales without investing in onboarding and the cost associated with full-time sales reps. As a result, we’ve outlined five reasons why sales development outsourcing isn't a good fit for your company and three reasons perhaps it is.

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To Chatbot or Not to Chatbot for B2B Lead Generation?

Cience

Think for a moment about chatbots for B2B lead generation … What do you feel? of B2B companies that don’t have chatbots. Or should you spend your time and money in order to finally adopt Conversational Marketing , dive in with technology and stand out in a sea of rivals? Applied in business (both B2C and B2B): 1.

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The Complete Buyer’s Guide for Outbound Managed Services

Cience

They are looking to increase the number of leads in their sales pipelines as well as improve their ROI. Other goals include reporting improvement and freeing time for the in-house team to run other tasks. To help them, CIENCE has collected and summarized the best practices in a comprehensive Lead Gen Managed Services Buying Guide.

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PODCAST 38: Why Selling to Your Customers Stated Needs is Completely Wrong W/ Munya Hoto

Sales Hacker

This week on the Sales Hacker podcast , we talk to Munya Hoto , Digital Marketing Director at Foundry and a Founding Member of the London Revenue Collective. . Why selling to your customer’s stated needs is doing it wrong. Why loss aversion is 3x more powerful than gain seeking. Show Introduction [0:10]. We’re on iTunes.

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7 Quick Wins for Sales and Marketing Alignment

DiscoverOrg Sales

We hear a lot about sales and marketing alignment: How important it is for B2B, and how so few of us are doing it right. SALES: Marketing leads are crap. MARKETING: Sales is lazy. You guys take forever to follow-up on our leads – and you wonder why they don’t convert? Retarget cold, dead leads.

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Taking Care of Your Sales Team: Managing the Great Resignation

Crunchbase

Why should that worry you as a business leader? The reasons are financial, of course, but also cultural. If you lead a sales team, you should worry about attrition even more. This article is part of the Crunchbase Community Contributor Series. Productivity is bound to suffer some.