Marketing Accountability: Can Sales Afford Not Knowing the ROI on Marketing Spend?
Sales Hacker
SEPTEMBER 13, 2021
Spontaneous (SME). But nobody has any idea about the results, let alone the ROI – and a certain percentage of the leads are not followed up with until they say yes or no to an offer. The actual ROI and other measurements are very well-monitored against the forecasts. Organized (corporations). Responsible (nationals).
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