Why It’s Time to Stop Selling and Start Helping: 3 Steps to Create an Inbound Strategy for Your Company
Sales and Marketing Management
SEPTEMBER 30, 2018
Author: Dan Tyre and Todd Hockenberry Times have changed. This means that your sales organization has to adopt an inbound approach—not qualifying to see if someone is a fit to buy, but asking, “What are you looking for help with?” For most business owners, the good old days (think 2016) are a distant memory.
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