SBI Growth
JANUARY 31, 2013
The CMO world of multiple channels, social media, content marketing, demand generation, and lead development extends the importance of messaging to a much broader scale. I have long been an advocate of qualitative buyer research to uncover insights that can shape strategy. Gaining insight is serious business.
The ROI Guy
JANUARY 20, 2011
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The ROI Guy
MAY 6, 2010
. “Leading B2B solution providers recognize that old sales and marketing techniques must evolve to meet these new economic buyer demands, and as a result, they are recognizing the need to connect and sell to economic buyers with Alinean -developed assessment, ROI and TCO demand-generation and sales enablement tools.&#
The ROI Guy
JANUARY 17, 2011
As today’s buyers are empowered by the Internet to do their own research and drive their own purchasing due diligence – engaging sales later than ever, or not at all – easy to use versions of these diagnostic tools need to be on-line, readily available, interactive and personalized to empower self-service research.
The ROI Guy
MAY 4, 2006
But these growth figures are still a far cry from the pre-bubble burst years of 1999 through 2001, where double digit growth was the norm. for 2005 – this according to Forrester latest research. Compared to 2002 where growth was a dismal -31% for system vendors and -18% for service providers, these are happy days.
Hubspot Sales
MAY 22, 2018
Think through these big questions and outline them before you dive in to the nitty-gritty of your business plan research. Include both an analysis of research that others have done, as well as primary research that you've collected yourself -- whether by customer surveys, interviews, or other methods. Keep it short.
The ROI Guy
SEPTEMBER 28, 2010
According to sales and marketing effectiveness researcher SiriusDecisions, the basic white paper is still one of the most important pieces of marketing content - used and trusted as the key buying decision tool by over 64% of early stage buyers, and 61% of middle stage buyers.
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