SBI Growth

NOVEMBER 24, 2013

One of the most difficult responsibilities for a B2B marketer is sales enablement. The sales field is often critical of any marketing effort. Marketers can feel like they are in a can’t-win position. Marketing teams begin to resent their peers in sales. Marketing teams begin to resent their peers in sales.

Marketing 316

Marketing Decision Maker Sales Enablement Transportation 316

SBI Growth

OCTOBER 6, 2012

This quote says it all: “Marketing is a service- based organization. We do not create marketing for the sake of marketing.”. In a timeless article from AdAge.com, Marty outlines what he considers to be the goals of Marketing: Sell more stuff. Yet he’s a business person first. Marty Homlish, CMO. Make more money.

B2B 306

B2B SAP Customer Transportation 306

The ROI Guy

DECEMBER 14, 2005

For example, a third world economy focuses on the physiological and safety needs first – basic human survival. For first world countries, the lower needs are viewed as commonplace commodities, while the focus moves towards meeting higher end needs of home, transportation, careers, vacations, hobbies and spiritual fulfillment.

ROI 40

ROI Outsourcing Services Lead Rank Social Media 40