2001 Sales Transportation Up-Sell 
SBI Growth
OCTOBER 6, 2012
In a timeless article from AdAge.com, Marty outlines what he considers to be the goals of Marketing: Sell more stuff. In the pursuit to sell more, Marty made a significant investment in branding. For an emerging brand, marketers must provide air cover for sales reps to gain traction. Marty Homlish, CMO. Make more money.
Insight Demand
MARCH 31, 2017
[ii] Despite widespread agreement amongst neuroscientists that our conscious rational mind plays a minor role in decision making, why do our sales messages to buyers focus almost exclusively on facts and figures? We default to selling to Mr. Rational because, when we think of ourselves, we identify with our conscious rational mind.
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Insight Demand
MAY 12, 2014
They have been able to prove with fMRI scans, for instance, that a story lights up the region of the brain that processes sights, sounds, tastes, and movement [v]. Thus, a salesperson can share a story with a customer, and due to the transportation effect of story, it feels real. Insight Selling' i] Brain Rules, John Medina, p.
SBI Growth
NOVEMBER 24, 2013
One of the most difficult responsibilities for a B2B marketer is sales enablement. What makes it difficult is the lack of adoption and rejection by sales. The sales field is often critical of any marketing effort. Even when you do everything sales asks for it’s never enough, never right, or simply forgotten.
The ROI Guy
DECEMBER 14, 2005
For first world countries, the lower needs are viewed as commonplace commodities, while the focus moves towards meeting higher end needs of home, transportation, careers, vacations, hobbies and spiritual fulfillment. Provocation-Based Selling: Loosening the Status-Qu. Over 200% ROI from a Value Selling Program Sound I.
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