6 Ways to Generate Urgency in B2B Sales
Janek Performance Group
AUGUST 23, 2023
Yet, according to HubSpot Research, 42 percent of sellers struggle establishing urgency. It’s relating those needs and pain points to immediate consequences. Prospect Theory A theory of behavioral economics and finance, this idea was developed by Daniel Kahneman and Amos Tversky in 1979.
Let's personalize your content