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CMO: Is Your 2014 Marketing Plan Obsolete?

SBI Growth

As CMO, you’re constantly trying to answer these 2 burning questions: Are customers responding to our marketing campaigns? What are we doing to adjust to the market demands? Perhaps in the past you laid out a multi-year marketing plan, or simply went year-to-year. The average tenure of CMO’s has doubled since 2006.

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3 Key Benefits of Using Webforms for Your Business

Act!

Marketers utilize web forms to complete orders, gather customer information, and collect valuable leads, with 28% of them recognizing the positive impact of the proper form fields on lead quality (Venture Harbor). Link2forms+ goes beyond lead generation by offering features that maximize conversion rates.

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The Ultimate Guide to Sales Strategy

Hubspot Sales

They rely on manually-entered data to monitor the sales pipeline and coach their salespeople, and they run sales and marketing independently, creating a disjointed experience for buyers. Demand Generation. Once the infrastructure is set up, create a procedure for tracking performance on the individual, team, and company levels.

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Why Choose You?

Klozers

Few would disagree that 2, 3, 4, or 5 compelling Competitive Advantages are core to every business and the stronger and more compelling these advantages, the easier sales become, at least with the right Demand Generation strategies. Often however, your competitors are not going to roll over and allow you free reign in the market.

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The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content

The ROI Guy

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions.

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Tom Pisello: The ROI Guy: New TCO Calculator: EMC SMB Virtual.

The ROI Guy

To address this growing market opportunity, Alinean developed the EMC SMB Virtual Solutions Advisor, a TCO calculator at the heart of this new SMB virtualization marketing campaign. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Content Marketing and the Forgotten Sales Professi.

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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.