The Pipeline ? How Marketing Can Help Sales After the Handoff
The Pipeline
APRIL 15, 2011
December 2007. The key is that buyers don’t care which side is communicating with them, they care about what’s in it for them as they work toward solving business problems. Marketing automation software generates the data marketers need to provide new levels of support to sales. January 2009. December 2008. November 2008.
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