Lack of ROI Measures Threatens Marketing Budgets
The ROI Guy
AUGUST 4, 2010
marketers are still having a hard time connecting their investments to tangible bottom-line impact. Today's executive management strategy is driven by Frugalnomics, where maximizing value reigns supreme, and all spending needs to be tied to tangible gains. According to an article by eMarketer, “Is the Click Still King?”,
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