Pointclear

JANUARY 19, 2011

I have chosen Marketing Automation for this month and next month I would like to undertake the same exercise for CRM. Right now, let’s concentrate on Marketing Automation. ” What would be the state of marketing departments? What would be the condition of the sales channels?

Marketing 169

Marketing Journal B2C Exercises 169

Hubspot Sales

DECEMBER 13, 2022

This stat may be easy to brush aside in economic expansions, but in a time when every dollar of sales and marketing expense should be scrutinized, it's impossible to ignore. The 2008 recession accelerated their inability to adapt to changing consumer demand -- and by 2010, they filed for bankruptcy. I know that shift can feel daunting.

Hubspot 92

Hubspot B2C Consumer B2B 92

Sales Hacker

DECEMBER 27, 2018

These are underutilized new (and old) channels worth testing as phone and email get even more saturated. Companies to watch: LinkedIn as a channel. Let’s just say it’s been a bull market for a long time and at some point, it’ll likely slow down. Trend #4: B2B follows B2C. Trend #3: Efficiency.

Trends 105

Trends Direct Mail Intent Data Channels 105

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

SalesLoft

SEPTEMBER 17, 2019

Jeremey : That’s B2B and B2C I would presume, right? . By 2010, that was down to 15 million. Since 2010, we’ve added a million salespeople back into the economy. The first thing we start with is understanding the sales potential in the market. Let’s segment the market. 2 million people down.

Hiring 40

Hiring Scale Quota Call-back 40

The ROI Guy

FEBRUARY 14, 2011

This is indicated vividly in a new report from Bazaarvoice, a poll of 175 B2C and B2B CMOs across various industries, with 74% of CMOs predicting they will finally tie social efforts to hard ROI in 2011. As CMOs seek to optimize their spending, doing more with less, it is important to learn which channels reveal the greatest payback.

Social Media 60

Social Media ROI Media B2C 60

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. The Death of a Salesman?

ROI 40

ROI B2B Social Media Buying Cycle 40