Pointclear

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. billion on search marketing for the same purpose.

Media 233

Media Direct Mail netFactor Trade Show 233

The ROI Guy

FEBRUARY 15, 2011

Gartner's latest CIO study, "Reimagining IT: The 2011 CIO Agenda" highlights several important trends that will have significant impact on technology marketing and sales enablement into 2011 and beyond.

Study 53

Study Strategy Marketing Lead Rank 53

The ROI Guy

NOVEMBER 14, 2011

IT solution providers are quickly reacting to the pessimistic forecasts with a sales and marketing strategy rethink – trying to appeal to today’s more stressed and frugal buyer. Hiring demands are increasing at the same time, from a low of only 20% planning staff additions in the latter half of 2010, to 31% currently planning staff additions.

Case Study 69

Case Study Marketing Proposal Hiring 69

Jonathan Farrington

OCTOBER 14, 2011

The Real Value of Your Contacts – The Smartr Survey. SMARTR SURVEY REVEALS AMERICANS PLACE AN AVERAGE VALUE OF $20K ON THEIR BUSINESS CONTACTS! Overall, the surveys prove that Americans believe their contact information/address book is incredibly valuable, but that they are finding difficulty managing this information.

Lead Rank 33

Lead Rank Lead Scoring Survey Sales Qualified Lead 33