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What is Smarketing and how do you do it?

Salesmate

A 2010 study showed that companies with strongly integrated sales and marketing functions achieved an average of 20% annual revenue growth. And Marketing Profs found that companies that took a smarketing approach enjoyed 36% higher customer retention rates and 38% more sales win: Source: Ironpaper. Make use of collaboration tools.

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@Seismic Raises $92M in Series F Funding Led by the Permira Funds, Valuing Company at ~$1.6B

SBI

With more than 600 enterprise customers worldwide, Seismic enjoys a best-in-class net retention rate of nearly 120 percent, indicative of the growing value it’s delivering its customers. Thompson, Venture Partner at Lightspeed, Seismic Board Member, and Chairman, Board of Directors, Microsoft. The transaction closed earlier this month.

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Tom Pisello: The ROI Guy: Is Return on Customer (ROC) a good.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean Powers Diagnostic Assessment Tool: the Sag.

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