What is Smarketing and how do you do it?
Salesmate
AUGUST 6, 2020
A 2010 study showed that companies with strongly integrated sales and marketing functions achieved an average of 20% annual revenue growth. And Marketing Profs found that companies that took a smarketing approach enjoyed 36% higher customer retention rates and 38% more sales win: Source: Ironpaper. Make use of collaboration tools.
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